Mercator Launches First Sofia Store

20.10.2010

Property Xpress

Mercator-B, a Bulgarian subsidiary of Slovenia-based Mercator, will open its first Sofia store next week. The 4,000 sq. m unit on Vladimir Vazov Boulevard, under the Roda brand, has required a EUR 4.0 mln investment, said company manager Branko Micic.

Mercator-B, which has budgeted EUR 80 mln for its Bulgarian network extension by 2012, will spend a total of EUR 10 mln in the country by the end of this year, to open two more Roda stores, in each of the cities of Varna (Varna Towers Mall) and Stara Zagora (Galleria Stara Zagora).

As Micic pointed out, the company's main objective is to reach a 3.0 pct market share in Bulgaria by the end of 2012.